Musings believes that all who make an effort, make a difference. Curated by Susan Rockefeller, the Musings Spotlight offers at-a-glance overviews of how brands and organizations are creating a positive impact and why we’re inspired by their work.

Spotlight on:

Fair Harbor Clothing

via Fair Harbor

via Fair Harbor

What’s the Story?

Founded in 2015 by brother-sister duo Jake and Caroline Danehy, Fair Harbor Clothing produces functional board shorts, t-shirts, and sweatshirts—all while recycling single-use plastics.

How are they different?

Each pair of the Fire Island-based brand’s signature board shorts is made from approximately 11 recycled plastic bottles. This eco-fashion line doesn’t just recycle, though; they also donate 5% of their profits to the Surfrider Foundation, which removes waste from beaches and oceans.

What’s the Latest?

Fair Harbor’s sales have already grown by 300%  in 2016 alone, and they plan to launch a new line in March of 2017.


via Fair Harbor

What inspires us?

Founders Jake and Caroline Danehy are exactly the kind of attentive, persistent, and impactful environmentalists the world needs. When they noticed their beach filling up with plastic, they decided to find a solution. Not only is that solution planet-improving, but also successful in targeting a niche market of surfers and beach lovers, providing sought-after sustainable products.

What do we suggest?

Keep your eyes peeled for the brand’s upcoming “One Short,” launching this month. The dynamic style is designed for surfing and working out, and also allows for an easy transition to an evening ensemble. Minimize your fashion-foot print with this multipurpose short. Check them out here

Hear more from the Co-Founder, Caroline Danehy, below.