There’s a lot of focus on your condoms, but you also have tampons, lube and wipes. These products are tackling a lot of things people don’t love talking about. Why do you think that is?
Because female sexuality is still stigmatized in this country. Anything related to women and their bodies tends to get pushed under the rug because it’s considered taboo. This lack of open and honest dialogue enables a society that is seeing rising rates of STDs, unplanned pregnancies, mass miss-information around sex and periods and products that are filled with unhealthy ingredients.
Let’s talk about packaging. Who knew that condoms could be… well, cute? What was the inspiration behind the design?
There hasn’t been much brand innovation in the sexual and reproductive products space, so it was an opportunity for us to change the way we view and talk about sex (and periods). The goal was for our products to not only represent a bigger movement towards sexual freedom, but also to set Sustain apart from the busy, loud and frat-boy competition.
It was high time to create a brand that addressed women’s needs from a product, packaging and marketing standpoint.
Co-founder Meika Hollender via Sustain Natural
Where do you think the conversation is developing to surrounding women’s reproductive health? What do you hope it becomes?
Even before launching Sustain, I came across some incredibly appalling statistics: that 20+ million women lack access to reproductive healthcare in the US. That is not okay and I knew we had to do something about it in a bigger way, especially now in today’s political climate where it stands to get even worse. Through our dedicated fund 10%4Women which we started at the company’s inception, we’re donating 10 percent of our pretax profits to women who currently lack this access, especially to organizations like Planned Parenthood.