On your website you say you have a passion to “Undo Food.” What does that mean?
To “Undo Food” means to reconnect with our food. It’s using ingredients found in a kitchen, not a lab. It’s recipes that are passed down, not patented. We should know where, how, and by whom our food was grown. To Undo Food also means to get away from all the chemicals and over-processing—no flavors (artificial or natural), preservatives, etc. Let’s just focus on real ingredients that we could find in our parents’/grandparents’ cupboards.
You call your early products “Ready To Grow” because they allow the consumer to grow their own food. How does that work?
From mushroom kits to home aquaponics systems to self-watering tomato planters, we have various kits that let families and kids grow their own food easily. You don’t need a big backyard or a green thumb to have fun with food. There is nothing more magical and powerful than watching food grow; it fundamentally changes your perception of how you look it for the rest of your life.
One of your goals is to connect people with their food. Why does that matter?
The impact that food and how we grow it has on this world is second to none. It’s culture, it’s energy, it’s the economy, it’s climate change, it’s health, it’s sustainability, it’s community. Food really is at the heart of so many of the issues that are important.