What’s the Story?
Toxin-free skincare products with clinically-proven results.
How are they different?
True Botanicals is the first skincare company to have its entire product certified by MADE SAFE, a non-profit organization that offers a comprehensive safety evaluation of consumer products. The MADE SAFE stamp ensures that all of the True Botanicals products are made entirely with safe ingredients—that means toxic to neither humans nor the environment. The True Botanicals team includes a dermatologist, aromatherapist, and green chemist, and the products are designed to fight aging, adult acne, and rosacea.
What’s the latest?
True Botanicals launched with a small skincare and fragrance line in 2014, and became MADESAFE certified in 2016. When two of their best-selling products failed to meet the MADE SAFE standards, the brand removed them from their supply chain, demonstrating their serious commitment to skipping chemicals—and proving they’re willing to put their money right where their mouth is.
What inspires us?
As a cancer survivor herself, True Botanicals Founder Hillary Peterson leverages her own experience, together with her knowledge of green chemistry and toxicology, to lead by example and to push the beauty industry towards embracing a nontoxic approach to product creation.