Horst Rechelbacher was a man of firsts. He was amongst the first salon owners to recognize the importance of safe, non-toxic beauty, and as the founder of Aveda, he pioneered natural products in the mainstream market. So, it’s no surprise that when he left Aveda, Horst launched the first USDA certified organic hair care line, Intelligent Nutrients (IN). I’ve been following Horst’s work since the early 1990’s, around the time he wrote the foreword to my first book, Green at Work. Now, over twenty years later, I continue to delight in Horst’s vision as his wife, Kiran, and their daughter, Nicole spearhead IN, and carry on the legacy of the late “father of safe cosmetics.”